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Re: DTC is probably here to stay. » Jane D

Posted by Sunnely on June 23, 2001, at 19:42:49

In reply to Re: DTC is probably here to stay. » Sunnely, posted by Jane D on June 22, 2001, at 23:39:55

> Yes. I'm sure it is. Thanks for the article. Where did it come from?

Here are the references:

1. DeVane CL: Marketing prescription drugs to the consumer. Psychiatric Times, January 1999.

2. Impact of Direct-To-Consumer Ads. In: Clinical Psychiatry News, May 1999.

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>
> I still have mixed feelings about this. While I don't like the idea of anyone telling me what I can't see, I really don't feel the need to hear any more about Viagra or its herbal counterparts.

You're not alone. But, nothing anybody can do about it unless some powerful organizations find them highly offensive, destructive, etc., and pressure lawmakers to stop them. Ads abound and surround us all; from rising time to bedtime.
************************************************

> The advertising companies can probably sell sugar water just as well
>
> Jane

With modern and sophisticated technologies, I highly doubt it. Well, OK. May be they can get away with it but only for a short time.

*****************************************8


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