Posted by Ritch on March 12, 2003, at 9:56:51
In reply to Lexapro is not from Lilly - Ritch, posted by BekkaH on March 11, 2003, at 23:29:38
> Ritch, Lexapro is made by Forest Labs. Lilly makes Cymbalta and Strattera, etc.
>Hi Bekka, yes that is *precisely* why I mentioned that. I didn't explain my reasoning very well. I know Lilly is losing *some* money short term by having mfg. problems and delaying the introduction. But I was wondering about the *timing* of the introduction perhaps being more important for Lilly. They are aware that Forest has released Lexapro and many are being switched to it and trying it for the first time. As with many other AD's it is going to poopout for a significant minority of folks on it or after a few months not seem to be as efficacious for others. That's when they will be ready to juggle meds again. I just wonder if some delay could benefit the introduction of Cymbalta because Lexapro will have been tried enough and docs will be more willing to make a switch *from* Lexapro to Cymbalta if the docs have had more experience with Lexapro beforehand.
poster:Ritch
thread:208072
URL: http://www.dr-bob.org/babble/20030310/msgs/208401.html