Posted by Viridis on June 25, 2003, at 11:30:27
In reply to Are commercials for scheduled drugs illegal?, posted by MB on June 25, 2003, at 0:42:03
I don't know what the law says, but since most scheduled drugs are off-patent (at least those thought to have abuse potential), my guess is that there isn't much profit motive, given the availability of generics. The goal is to get people onto the newer, still-patented ones, whether they're best or not.
Have you ever noticed how some drug commercials don't actually tell you what the drug is for? They just show a bunch of happy people and make you think hey, I want that, whatever it's for. Apparently if they do tell you what the med treats, then they have to list the side effects, which can obviously detract from the "buy this" message.
poster:Viridis
thread:236851
URL: http://www.dr-bob.org/babble/20030624/msgs/236949.html