Posted by ttee on May 3, 2007, at 13:31:33
In reply to Re: Emsam article on Wall Street Journal Online, posted by Shortstop on May 3, 2007, at 11:03:40
I would think they would have a hard time doing any TV ad for Emsam, given all the interactions they would have to include. It would need to be a 5 min. commercial for the disclaimers about the food and drug interactions. Hopefully by word of mouth between pdocs, it will eventually be more widely prescribed.
Perhaps a lower price will net them more profit, since more patients will be able to try it. Also, then some of the drug insurance companies might allow it.
poster:ttee
thread:755308
URL: http://www.dr-bob.org/babble/20070502/msgs/755523.html