Posted by Destroyo on November 11, 2003, at 21:37:13
"Our exclusive beechwood ageing produces a taste, smoothness, and drinkability you will find in no other beer at any price."
So goes the Budweiser sales pitch. I understand the concepts of taste and smoothness, but what is this strange new bird, "drinkability"? I just HAD to know. My research has uncovered the following concise working definition of drinkability:
"That quality in a liquid that facilitates the rapid consumption thereof"
On the one extreme, experts agree that boiling tar exhibits a markedly low drinkabilty. On the other end of the drinkability spectrum, second only to plain ice water and true to its claim, is Budweiser. In fact, such is the drinkability of Budweiser that a person can, if they have no qualms about indescrete belching, pile up four dead soldiers in a mere ten to fifteen minutes. This characteric drinkability enables the Budweiser consumer to obtain a nice little buzz with remarkable efficiency.
Of course, Anheuser-Busch, Inc., the brewers of Budweiser, can't exactly just SAY this in so many words. Hence: "drinkability".
Au Revoir for now, my friends. I'm fresh out of Budweiser, so I shall have to give you your farewell toast by raising a giant mug of hearty, delicious, boiling tar. CHEERS!
poster:Destroyo
thread:278797
URL: http://www.dr-bob.org/babble/social/20031031/msgs/278797.html