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Dr. Bob is Robert Hsiung, MD,
bob@dr-bob.orgShown: posts 1 to 5 of 5. This is the beginning of the thread.
Posted by Destroyo on November 11, 2003, at 21:37:13
"Our exclusive beechwood ageing produces a taste, smoothness, and drinkability you will find in no other beer at any price."
So goes the Budweiser sales pitch. I understand the concepts of taste and smoothness, but what is this strange new bird, "drinkability"? I just HAD to know. My research has uncovered the following concise working definition of drinkability:
"That quality in a liquid that facilitates the rapid consumption thereof"
On the one extreme, experts agree that boiling tar exhibits a markedly low drinkabilty. On the other end of the drinkability spectrum, second only to plain ice water and true to its claim, is Budweiser. In fact, such is the drinkability of Budweiser that a person can, if they have no qualms about indescrete belching, pile up four dead soldiers in a mere ten to fifteen minutes. This characteric drinkability enables the Budweiser consumer to obtain a nice little buzz with remarkable efficiency.
Of course, Anheuser-Busch, Inc., the brewers of Budweiser, can't exactly just SAY this in so many words. Hence: "drinkability".
Au Revoir for now, my friends. I'm fresh out of Budweiser, so I shall have to give you your farewell toast by raising a giant mug of hearty, delicious, boiling tar. CHEERS!
Posted by Tabitha on November 11, 2003, at 22:53:24
In reply to Budweiser's Drinkability, posted by Destroyo on November 11, 2003, at 21:37:13
I believe carbonation reduces drinkability. You have to slow down to burp, right? Plus the bubbles expand in the stomach, reducing total stomach capacity. So... I doubt this claim of budweiser's high drinkability ranking compared to all other liquids.
Posted by Destroyo on November 11, 2003, at 23:19:07
In reply to Re: Budweiser's Drinkability, posted by Tabitha on November 11, 2003, at 22:53:24
Uh, Tabitha, knowest I nought of the subtleties of carbonation and its effect on that most elusive and sacred of the bacchanalial goals of brewmasters, that is, "drinkability". All schtick aside, I think it's just a wonderful, quintessentially American euphemism. Not that I'm proud of it (well, not much anyway) but many a' time have I or my pals consumed four Buds in twelve minutes, on occasion I've done it in ten!
The drinkabilty of Bud isn't just a corporate myth. Frankly, all my sardonic back-sass excepted, I think Bud has a decided advantage in "drinkability" over most other major brands....beacuse it actually tastes rather good!
Posted by octopusprime on November 12, 2003, at 11:01:02
In reply to Re: Budweiser's Drinkability, posted by Destroyo on November 11, 2003, at 23:19:07
> Uh, Tabitha, knowest I nought of the subtleties of carbonation and its effect on that most elusive and sacred of the bacchanalial goals of brewmasters, that is, "drinkability". All schtick aside, I think it's just a wonderful, quintessentially American euphemism.
us Canadians would never claim that Bud is "drinkable". Actually, the fact that Americans call it (along with Coors) beer is a delightful euphemism.
we have a joke up here about American beer
Q: Why is American beer like making love in a canoe?
A: Because they're both fu**ing close to water!hahaha
cheers mate
if you are lucky I'll send you a Sleeman's or a Keiths
Posted by Destroyo on November 12, 2003, at 11:47:39
In reply to Budweiser's Drinkability, posted by Destroyo on November 11, 2003, at 21:37:13
Octopus, I agree about American beer in general. I'm on a low budget, and it's cheap. Bud isn't so bad, at least it has a lively, hoppy flavor.
My sister lives in Toronto. When I visit her, I not only enjoy fine Canadian beers, but also the wide variety of exotic imports that are available there that you can't find in the states. One of the liqour stores there had a deal I really liked when last I was there about 2 years ago. You could mix and match six 500ml cans or bottles of different beers for one reasonable fixed price. They even provided generic paperboard six-caddies for you to put your selections into. Cool!
This is the end of the thread.
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